Role: Animation, Design, Concept
Production: Wayforward Technologies, 2011-2015
Software: After Effects, Cinema 4D, Illustrator
The WayForward logo animation was a fun and challenging project I completed in early 2011. The final piece reflects WayForward’s roots in 2D pixel-based indie games while signaling their transition into higher-definition 3D titles. The project was especially meaningful as it marked my first experience with stereoscopic 3D animation, premiering on the Nintendo 3DS.
This project marked my first time working in Cinema 4D, beginning with exploratory tests and experimentation. Once a clear direction emerged, I determined that After Effects was the best tool to execute the final piece.
The stereo setup relied heavily on After Effects expressions, including a system to switch between center, left, and right cameras that propagated through all nested comps and precomps. So I could procedurally update and render from a single comp. Additional controls managed focal distance and camera separation. I also developed a custom expression to give 2D effects such as glows and god rays procedural stereo depth by converting 3D light coordinates into 2D screen-space positions and driving effect origins from those values. As camera angles changed, the light positions updated accordingly, creating a convincing sense of depth and focus. Since I didn’t have access to a 3D monitor at the time, I built an anaglyph preview precomp and used red-blue glasses to validate the stereo effect during development.
Several years later, I was asked to design the logo for the 25th anniversary. After presenting multiple concepts and selecting a final direction, I animated the new logo to seamlessly continue from the original animation. Expressions were again used to procedurally animate the many layered elements of the laurel wreath.
Wayforward 25th Anniversary Logo Design Iterations